The economic recession could lead to higher levels of alcohol consumption by some Irish people as “cocooning”, or home drinking, grows in popularity. This is one of the key findings of an extensive research project undertaken for MEAS, the alcohol social responsibility organisation, on the drinking culture of 18 to 29-year- olds in this country.
The comprehensive research was undertaken in February and found that while many people in this age category anticipate spending less on alcohol, a growth in home drinking is likely, according to the Lansdowne Market researchers.
The chief executive of MEAS, Fionnuala Sheehan said that home drinking, however, has the potential to throw up particular problems. “When it comes to home drinking there is no set closing time, and there is no consistency in the drink measures being consumed”, she said.
Other findings from the Lansdowne research suggest that “Ireland doesn’t have a culture of regular moderate drinking – the daily glass of wine with dinner, just one or two beers”- where the 18-29 demographic is concerned. Larger amounts of alcohol, usually consumed on a couple of social gatherings, with Friday and Saturday predominating, is the prevailing pattern with this age cohort.
In general, the research found that this young age group regard alcohol as facilitating social interaction, escapism, having the craic and relaxation, and being central to social life in Ireland.
Tips for entertaining at home from drinkaware.ie Invest in a spirit measure. Home measures can be double the size of those served in a bar.
Offer water and alcohol free alternatives.
Serve food – it really helps soak up the alcohol.
Have taxi numbers available and if at all possible pre-book.
For even more hints and tips for entertaining at home log onto drinkaware.ie
