Do you have a fantastic product, or a wonderful service? Maybe you offer something that is very specialised, or maybe you do something really popular for a better price than anyone else.
The Christmas shopping period is one of the most lucrative seasons in the year, especially for shop owners. However, it is also one of the most difficult times of year to really make sure you stand out.
Christmas is the one time of year when people are almost obligated to purchase. Local businesses have a great opportunity to grab people’s attention by being clever with their marketing in the run-up to the big day. There are numerous things you can do to make sure your customers have you foremost in their minds when it comes to buying their presents.
Firstly, use your social channels, Facebook, Snapchat, Instagram or wherever to get festive. Make sure that Christmas is a running theme by changing your banners and header images on social media. Any adverts you run should reflect that you are open and ready for business this Christmas.
Think simple when it comes to promoting your products, maybe you can categorise products into areas like ‘Perfect gifts for dad this year’. If you provide a service then tie it in with a festive theme - ‘Get your living room in tip-top shape by painting it ready for Santa’s arrival’.
Make it easy for your customers to have a reason to buy from you. Give any emails you send out a little festive magic. Use a free email designer such as Mailchimp to add some sparkle and promote your products and services. You could use themes such as a card opening, greetings on baubles, your products hanging on a Christmas tree, or even photos of your helper elves/staff.
This is the perfect time of year to email your customers a note of thanks and send well-wishes for Christmas Day while gently reminding them that you have the perfect gifts for their families and friends. You could even suggest they forward the email to anyone else who may find it useful. This is even more likely to happen if the message contains a special offer or coupon.
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