Volvo Cars was instrumental in defining the adventurous cross-country segment. With the imminent reveal of the new V90 Cross Country, the Swedish carmaker is set to cement its leading role as the most capable and comfortable premium all-roader on offer and complete its all-new 90 Series line-up.
Developed in 1996, the first Cross Country estate combined functional flexibility and rugged capability. Today, 20 years later, the cross-country segment is a familiar sight across the premium car market, providing a capable, yet comfortable driving experience.
Designed to cope with the demanding requirements of an extreme Scandinavian climate, Cross Country models perform in all sorts of road conditions – from muddy tracks and knee-deep snow to long distance highway driving. They proved a popular choice with horse and boat owners thanks to their high ground clearance, pulling power, and responsive all-wheel drive, meaning they have cemented their position as a premium mainstay and a true all-weather alternative to the SUV.
“The Cross Country has become the true expression of a Volvo car in many people’s eyes,” said Håkan Samuelsson, president and CEO at Volvo Car Group. “It was a winning concept from the start, perfect for the tough climate and road conditions that we experience in Sweden.”
Dr Peter Mertens, senior vice president research and development at Volvo Car Group, said: “We were very careful from the very beginning to ensure that the Cross Country concept was not just an exercise in rugged styling. We placed high demands on real-world capability, and as we developed the segment we added the comfort and convenience elements that Volvo drivers have come to expect.”
