Ford has revealed new Vignale vehicles as well as exclusive customer services that will enhance their upscale product line and the ownership experience of those models.
Ford unveiled the new Ford Edge Vignale at the Geneva Motor Show last week. It is the company’s first entry into the upscale SUV market in Europe. It also showed the new Ford S-Max Vignale and it promised to announce prices for both Vignale models later this year. In addition, revealed for the first time was the Ford Mondeo Vignale five-door model that will go on sale in 2017, as well as a concept version of a forthcoming Ford Kuga Vignale.
Ford also debuted new design options that from next year will enable customers to further personalise the exterior styling of the Ford Mondeo Vignale and Ford S-Max Vignale. The expanded Ford Vignale model range will be available to order at FordStores across Europe, and at customers’ Ford retailer of choice. FordStores incorporate dedicated Vignale Lounges that deliver a personalised purchase experience supported by a Vignale relationship manager.
Ford has already established 300 FordStores and expects to complete its roll-out of 500 early next year. Ford is also introducing a new travel, event, and lifestyle service that will offer Ford Vignale customers valuable offers and access to travel and lifestyle activities, including hospitality experiences at the Chelsea Flower Show in London and the F1 Monaco Grand Prix, and access to VIP premieres at the Cannes Film Festival.
“Our customers have high aspirations, and they want more from Ford. On some vehicles, our top-of-the-line Titanium specifications make up 70 per cent of all sales,” said Jim Farley, chairman and CEO of Ford of Europe. “With Ford Vignale, we can offer them the absolute best of Ford in terms of luxury and personal service. That’s why we are expanding from Ford Mondeo Vignale to our flagship products Edge and S-MAX, with Kuga to come soon after.”
