July heralds the start of the Volvo Swappage programme, which has been created following the end of the Government Scrappage scheme. And with savings up to €8,500 it is significantly better than the Scrappage scheme ever was.
The Government Scrappage scheme has had a significant and positive impact on the number of cars sold in Ireland over the last 18 months, and as a consequence the amount of VRT and VAT paid into the government coffers. For Volvo, like other premium and luxury car makers, scrappage has had less impact, although Volvo has been the most successful of those brands with about eight per cent of all Volvos sold on scrappage in the last 18 months.
The Volvo Swappage scheme is based on what has been learnt in the last couple of years, that while customers are more careful with their money and the purchase decision is a more thorough and time consuming one, customers will still decide to buy where there is an outstanding value for money offer.
Volvo Swappage is available to all individual buyers part exchanging a car of any age or make (it is not limited to 10 year or older cars ) against a new Model Year 11 Volvo S40, V50, S60, V60, or S80 at participating dealers. Volvo Swappage runs until the end of September 2011 or while MY11 stocks last.
“Volvo Swappage is our end of season sale as we are just in the process of switching to the new model year, Model Year 12, which features a number of changes and upgrades. Just like in other areas of retailing we are holding a sale offering outstanding value on the remaining MY11 cars, under the Volvo Swappage programme,” stated David Baddeley, managing director of Volvo Car Ireland, “but to paraphrase another Irish retail business, be quick because when they are gone, they are gone – it is strictly limited to MY11 cars, at participating dealers and while stocks last,” he added.
