Peugeot has launched their newly updated 308 hatchback here. It features styling elements seen on the newly-launched Peugeot 508, including Peugeot’s new signature floating grille to give it a more elegant and modern look.
All the strengths of the original Peugeot 308 have been retained and heightened with the introduction of a Euro 5 compliant 1.6 HDi diesel engine and Peugeot’s innovative micro-hybrid eHDi Stop & Start technology. A very important positive is that all three available models qualify for €104 annual road tax.
The new 308n hatchback sells from €20,495 ex-works. Standard equipment on the 308 Access 1.6 Hdi 92 bhp model includes air conditioning, a full size spare wheel, ESP (electronic stability programme ), EBFD (electronic brake force distribution ), EBA (emergency brake assist ), front and rear electric windows with child security, remote control central locking with deadlocks, two ISOFIX child seat fixtures, and six SMART safety airbags.
For an extra €1,500, the next level up - the Active 1.6 Hdi 92 bhp model retails from €21,995 ex-works and gains Bluetooth, front fog lamps, LED daylight running lights, auto wipers and lights, an electro-chrome rear view mirror, cruise control with speed limiter, a leather steering wheel, front and rear centre armrest, and 16” alloy wheels.
Peugeot also tells us that the Active 1.6 Hdi 112 bhp Ecomatique model retailing from €23,995 ex-works features Peugeot’s new eHDi Stop Start technology, which works to reduce consumption by up to 15 per cent and CO2 emissions to 109g/km.
Peugeot tells us that to ensure the new 308 is as environmentally efficient as possible, all factors affecting CO2 emissions have been optimised. Overall weight has been reduced by up to 25kg and the drag coefficient is a low 0.28 Cx.
Des Cannon, Peugeot’s sales and marketing director told the Advertiser, “Since its launch in September 2007 over 900,000 308 models have been sold worldwide and the new-look 308 will undoubtedly continue to perform well. With a new signature grille and more equipment, the economical Peugeot 308 will remain one of our keys sellers in Ireland and we aim to sell a total of 700 308 units before the end of the year.”
Peugeot hooks a new brand ambassador with 508 Saloon
George Hook, journalist and broadcaster, has taken delivery of a new Peugeot 508 Allure 2.0 HDi 163bhp six-speed automatic saloon - the perfect partner to the latest Peugeot brand ambassador.
A delighted George said, “I’ve been a Peugeot driver on and off for many years and first drove a Peugeot 504 back in the 1970s. This is my fourth Peugeot and I’m thrilled with the new Peugeot 508. I test drove it for a week during a recent Newstalk promotion and as I told my listeners, I was very impressed with the big family car. As soon as I got the keys, I headed off to Cork to interview Maureen O’Hara for a Newstalk feature - the car was a pleasure to cruise along the new motorway.”
George is widely recognised around the country from his many appearances as a rugby pundit on RTE television. He hosts the Right Hook show on Newstalk each weekday evening and has appeared on Celebrity Bainisteoir, and as a judge on Jigs and Reels.
Peugeot managing director, George Harbourne said, “George is an excellent brand ambassador for Peugeot. We very much look forward to working with him to increase the awareness of the Peugeot brand in Ireland, through his high public profile.”
Retailing from €24,895 plus dealer delivery related charges, Peugeot’s newly launched 508 has been awarded a five-star safety EURO NCAP award.
George’s new top-of-the-range 508 Allure model comes equipped with a keyless entry “open & go” system, full leather upholstery, ESP, hill assist, an electric parking brake, heated/ electric front seats, front and rear parking aid with space measurement, automatic wipers and headlights, cruise control with speed limiter, Bluetooth, ultrasonic alarm, climate control air conditioning, front and rear electric windows, six airbags, electric folding door mirrors, front fog lamps, and 18” alloy wheels.
