Next time you throw a pair of old jeans into the recycling bag, you might be doing your bit to help build the new Ford Focus.
Ford says it is using cotton from recycled clothes for carpet backing and sound-absorption materials in the Focus which goes on sale in Europe and North America early next year.
Each Focus has the equivalent of two pairs of average (American ) sized jeans in it as part of Ford’s overall green strategy.
“Ford is continually looking for greener alternatives,” said Carrie Majeske, product sustainability manager. “One of our key goals is to use more recycled or renewable materials without compromising performance or durability. Recycled content is a way to divert waste from landfills and reduce the impact of mining virgin material.
“The good news is these jeans didn't end up in a landfill, nor did we use the water, fertilizer, and land to grow virgin cotton,” Majeske said. “It's an alternative that our customers can appreciate, it’s cost effective, and it’s better for our planet. These are the kinds of sustainable solutions we are looking for in all our vehicles.”
Ford also uses soy foam seat cushions, recycled resins for underbody systems, recycled yarns on seat covers and natural-fibre plastic for interior components.
