Designed, in part, to give expression to the announcement that Louise Kennedy had accepted an invitation to be a style envoy for Mercedes-Benz, the highlight of the event was the presentation of some forty garments from her autumn/winter collection.
Describing the occasion as the most exclusive fashion event of the year, Mercedes-Benz sales manager Ciaran Allen said that the collaboration was one designed to foster closer links between Mercedes-Benz and its female customers whilst promoting the elegant design and superior craftsmanship upon which Louise Kennedy and Mercedes-Benz have built their reputations.
Recognising the parallel objective of creating a platform on which Louise can expand her extensive client base by showcasing her creations before the wider Mercedes-Benz customer network, Mr Allen confirmed plans to host similar events in the future.
