The stylish, latest generation Ford Fiesta was officially Europe's best-selling car in March and for the first quarter 2010.
According to the figures compiled by JATO Dynamics, 68,630 Ford Fiestas were sold in March across Europe, a 25.8 per cent increase from the same month last year, and almost 11,800 units ahead of its nearest rival, the Volkswagen Golf.
In the first quarter of 2010, JATO records that 140,496 Ford Fiestas were sold – over 5,400 units ahead of its nearest rival.
“Fiesta simply outpaced VW Golf, with its move to pole position particularly due to its strong March sales in the UK and Italy (which was up 87 per cent ) and where 57 per cent of all Fiestas sold (11,251 ) were LPG-powered,” said JATO Dynamics.
Ingvar Sviggum, Ford of Europe's vice president for marketing, sales, and service, said: “Last year was a great year for the Fiesta despite the economic conditions, but this year has been even stronger so far! March sales of the Fiesta were the highest we've ever recorded for any Ford model in a single month in Europe.”
JATO Dynamics also confirmed Ford as Europe's best-selling brand in March. And in keeping with to their European cousins, Irish motorists have made the Fiestathe top-selling car in Ireland in the first three months of 2010 with 2,115 units sold to the end of March.