Kia Motors Europe is celebrating a remarkable 2009 sales performance and the start of the New Year, by offering an industry-leading seven year warranty on every new Kia vehicle sold in Europe. The Korean carmaker says that once again it is demonstrating that the brand has The Power to Surprise.
Following the success of the company’s unique and innovative ‘7-Year Kia Warranty’, which was first introduced on the European-made Kia cee’d in late 2006, Kia will now offer a similar seven-Year / 150,000 km warranty on all its models in Europe, from the popular Picanto small car to the range-topping Kia Sorento SUV.
“We have already declared our intention to become the world’s No1 car maker for customer satisfaction and our new 7-Year Kia Warranty on all models is a major step towards achieving that goal. The seven year warranty will undoubtedly further increase showroom traffic for our dealers and boost sales throughout 2010 and beyond,” commented Paul Philpott, Chief Operating Officer, Kia Motors Europe.
The new seven-year Kia warranty will apply to all vehicles sold and registered in more than 20 countries across Europe, including all the major markets, after 1 January 2010.
The comprehensive new seven-year Kia warranty is a bumper-to-bumper full manufacturer’s warranty and covers each vehicle for up to seven years (whole car ) plus a seven-to-12 year anti-perforation corrosion warranty (depending on model ).
However, the following qualifications apply to the new warranty include: paintwork is covered for five years (depending on model ); audio and navigation equipment for three years; service replacement parts, accessories and batteries for two years; and normal wear and tear on items such as tyres, brake pads, and clutch linings, is excluded from cover.
A major customer benefit of the new seven-year Kia warranty, in addition to ‘peace of mind’ motoring for the original buyer, will be its transferability to subsequent owners of the vehicle. Certain qualifications will apply and the normal ‘wear & tear’ on such items as tyres, brake pads and clutch linings is excluded from cover.
“The new seven-year Kia warranty is simply the longest and best warranty available on any car, anywhere in Europe. Clearly, a longer warranty is better than a short one and that is why we are now backing all our cars with a seven year warranty. It will offer every Kia owner enjoyable motoring with genuine long-term peace of mind, together with the added bonus of boosting their vehicle’s value on the used-car market when they come to sell,” concluded Philpott.
“Kia aims to provide quality cars at affordable and accessible prices,” commented Kia Motors Ireland MD, James Brooks. “ In the current climate Irish consumers are returning to the traditional values of customer service and Kia is the only manufacturer in Europe who will stand over their product for an unbeatable seven years.
“This will appeal to all Irish motorists but will we think appeal especially to scrappage customers who may be planning to hold on to their new cars for another 10 years, seven of which can be worry-free if they chose Kia,” concluded Mr Brooks.
