As ski trips become increasingly popular, La Roche-Posay, the number one skincare brand recommended by over 25,000 dermatologists, gives the following advice to skiers before hitting the slopes:
1. The intensity of the sun's rays increases at higher altitudes. Protect your skin against UV damage by ensuring that you use a sunscreen with high UVA/UVB protection. La Roche-Posay recommends La Roche-Posay Anthelios Fluide Extreme 50+ which offers the strongest protection on the market with an ultra-fluid and light texture.
2. Lips are particularly prone to drying out in harsh weather so make sure you use a moisturising lip balm with UVA/UVB filters to prevent chapping and coldsores. For dried out lips try Nutritic Lips which not only soothes and nourishes dry lips but transforms the four clinical signs of dry and sensitive lips - chapping, tingling sensation, thinness, and extra sensitivity.
3. Cold weather dries out the skin and can cause cracking and splitting, so when exposing yourself to the elements, do take extra care to moisturise your skin thoroughly morning and evening. La Roche-Posay Nutritic Ultra-fine cream with 5 per cent Biolipids concentration was tested by famous explorer, Nicholas Vanier, in temperatures as low as -50ºC.
4. Eyes require special protection so wear wrap-around sunglasses with adequate UV protection. ‘Snow blindness’ (photokeratitis ) is sunburn damage to the cornea of the eye caused by UV radiation. Choose eyewear that meets the European Standards EN 174, EN 1836.
5. Pamper and restore your skin après-ski with a re-hydrating face mask or use La Roche-Posay Thermal Spring Water. This product contains the highest concentration of any water in the world of the potent anti-free radical, selenium, an essential ingredient in the prevention of skin ageing and induced UV cellular damage.