Instead of travelling the length and breadth of the country to view livestock before making a purchasing decision, farmers in Westmeath can now view these livestock first online before deciding to travel, thanks to an innovative new website launched today called www.pedigreecattle.ie
Founded by two MidWest entrepreneurs, Donall O’Connor (Clare ) and Michael O’Donnell (Limerick ), www.pedigreecattle.ie is the first website of its kind in Ireland. “Primary research has identified that one of the main complaints which farmers have when searching for livestock is that they have to spend valuable time, often several days, travelling to view the stock. Often when they reach the destination, the animals are not as expected and the time is wasted. Now, farmers can go online and view the stock available in Ireland and the UK. Also, stock can be advertised 24/7 with no deadlines and time limits, providing increased exposure to national and international markets, thereby helping to increase sales,” explained Donall O’Connor, co-founder of www.pedigreecattle.ie
The new website also contains a comprehensive listing of all the cattle breeding societies in Ireland and the UK. In time, it is envisaged that the website will become a social networking platform for farmers and breeders alike to exchange expertise and views. Breeders can sign up for free to become a member of the new service and receive a free advertisement.
