Marks & Spencer is set to bring all the glamour, excitement, and high-octane thrill of motor-racing to its stores after signing an exclusive three-year deal with Vodafone McLaren Mercedes to produce a unique collection of grand prix-themed boyswear.
For the first time ever, the Vodafone McLaren Mercedes Formula 1 team has partnered with a leading British retailer to create a dynamic kidswear range intended specifically for the high street. It has been inspired by the cutting-edge design and technology used by the Formula 1 team and the personalised logos and identities of the team’s two drivers, British world champion Lewis Hamilton and Finland’s Heikki Kovalainen.
Designed for children aged from 5 to 16, key pieces include boys’ wardrobe staples such as logo hoodies, layered t-shirts, and casual zip jackets. Prices start from €10, and the collections will be branded ‘Living The Dream’.
The range will be available in Marks & Spencer’s stores throughout Ireland and via McLaren’s e-Shop at www.mclarenshop.com from September 19.
