SuperValu has announced it is making a further €30 million investment to deliver even more long term price cuts to consumers. Starting this week, an additional 1,000 everyday products and brands across all ranges are reduced significantly in all three independently owned SuperValu stores in Westmeath. This is being delivered without sacrificing SuperValu’s commitment to Irish suppliers and Irish jobs and will see the value of SuperValu’s price reductions and offers top €230 million in 2009, with over 3,000 permanent price cuts in-store so far this year. For consumers this means a real saving of almost €70 on their average shop at SuperValu since the beginning of the year.
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