The Christmas season can be one of the most profitable periods in the calendar for businesses.
With people in shopping-mode, it is important that businesses get into the festive spirit to entice consumers. Christmas marketing can be a creative and effective way to boost your sales. Here are a few marketing ideas that are bound to increase sales this Christmas.
Post a Christmas contest on social media
Christmas contests are one of Instagram's best Christmas marketing ideas for businesses as they require little effort but provide great results. Simply introduce a Christmas hashtag and ask customers to post pictures with their product accompanied by the hashtag to be in with a chance of winning a prize. The prizes do not have to be much, they can be a voucher for the store, a Christmas discount, or a free scarf or hat from your collection. By doing this, you drive customer engagement while also staying on top of your audience's mind.
Release a Christmas catalogue
This is a great idea for businesses in the fashion industry. Put together a few outfits from your Christmas range and make them into an online catalogue. Decorate this section of your website with Christmas templates, colours, and images to add that Christmas feel to it. To get the best out of this idea, prepare it a month in advance to grab customer's attention early.
Send a Holiday greeting card
One of the best Christmas marketing ideas is to be thankful to your customers for giving you their business. Make a digital card with a personalised message and send it via email to your customer list. Or you could include a physical Christmas card with orders in-store or delivery. The Christmas card could just be a message thanking customers, or you could include a 5% off your next order coupon, or so on. Make sure to get the card out as soon as possible so people can consider you for buying Christmas gifts.
Use Christmas themed packaging
Packaging is one of the most important parts of branding. However, as it is not easy to change your entire packaging each year, so perhaps try a limited edition holiday packaging that is an improvisation of your current one. Christmas wrapping, and Christmas bags are really effective.
