Officially opening at Units 1 and 2, The Hickey Building, Magazine Road, Athlone, from today (Thursday, June 1 ), Wines Direct has revolutionised the Irish wine industry.
Paddy Keogh steered consumers and restaurants to focus more on quality and value and has walked the lands with winemakers, working on a plan to return only the best produce back to Irish soil without involving a ‘middleman’, the aim being to provide wines directly from the vineyards to your glass.
Wines Direct lost Paddy in 2014, but his legacy lives on in his sons Gareth and Gavin who have brought the company to where it is today, both being leaders and innovators in the wine industry. There isn’t a list as thoughtfully curated as that composed by Gareth or a company as on-the-pulse as Gavin has Wines Direct.
Wines Direct Athlone is the company’s second store in the Midlands. The business has worked with a variety of Athlone restaurants over the years and knows that there is a thirst and excitement for delicious wines. For Wines Direct, it was a ‘no brainer’ to bring their retail offering to such a dynamic town.
This project was led by Director of Retail, Trevor Fisher, and he has put together a team of wine lovers, ready to get their chats on with Athlone and all who visit! The Athlone store manager is Limerick native, Ian O’Connor, who joined the Wines Direct team in 2022.
At Wines Direct they like to take the mystery away from wine and want to share it with everyone! Even the most cautious of wine drinkers will find something to love. The management and staff are hardwired to share and are so looking forward to sharing their knowledge and stories with the Athlone public.
There will be wines open for tasting on a weekly basis and also monthly tasting events which are mildly educational, but mostly just good fun, before summer is out.
