Enhanced cinematic experience awaits as IMC Athlone unveils brand new ultimate LuXX screen

Cinema goers in Athlone and the surrounding MIdlands region are to receive an enhanced cinematic experience as IMC Athlone have debuted their brand-new LuXX screen.

The new screen is equipped with deluxe recliner seats and state of the art sound systems that transform the movie experience to a whole new level.

The six-screen cinema has also upgraded to laser projection in a number of auditoriums, giving patrons unparalleled picture quality for the ultimate cinema experience.

Patrons have been enjoying John Wick 4 in the upgraded screen and will get to see upcoming blockbusters such as Guardians Of The Galaxy Volume 3 in the comfort of the LuXX screen.

Ahead of the unveiling of the cinema’s upgrades, IMC Athlone have also launched a new IMC Infinity scheme, in which members get one ticket to every movie for a monthly fee.

IMC will continue to roll out LuXX screens to its other cinemas nationwide in the coming months.

 

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