Cinema goers in Athlone and the surrounding MIdlands region are to receive an enhanced cinematic experience as IMC Athlone have debuted their brand-new LuXX screen.
The new screen is equipped with deluxe recliner seats and state of the art sound systems that transform the movie experience to a whole new level.
The six-screen cinema has also upgraded to laser projection in a number of auditoriums, giving patrons unparalleled picture quality for the ultimate cinema experience.
Patrons have been enjoying John Wick 4 in the upgraded screen and will get to see upcoming blockbusters such as Guardians Of The Galaxy Volume 3 in the comfort of the LuXX screen.
Ahead of the unveiling of the cinema’s upgrades, IMC Athlone have also launched a new IMC Infinity scheme, in which members get one ticket to every movie for a monthly fee.
IMC will continue to roll out LuXX screens to its other cinemas nationwide in the coming months.
