The RTE All Ireland Drama Festival committee is calling upon members of the local business community to embrace the showpiece occasion which will grace Athlone from April 27 to May 6.
Speaking this week, a committee spokesperson stated the intention was to create an amazing atmosphere during the week of the Festival for visiting actors and playgoers.
“Help us show our support for the Festival by dressing up your window displays to represent the story for one of the nine amazing plays.
“There will be a ‘Best Dressed Window’ competition with three categories - professionally dressed; charity shops and general businesses and cafes. The competition is sponsored by Spectrum Signs, so get creative and showcase your business’ unique style,” the spokesperson stated.
In addition to individual efforts, the local authority will dress up the town with banners, signage and bunting to add to the atmosphere during Festival week.
“We also have vibrant Festival stickers for you to out in your windows. Let’s make Athlone come alive with drama and excitement,” the spokesperson concluded.