The Marie Keating Foundation has unveiled a series of bespoke paint colours, selected by renowned interior designer Róisín Lafferty, to represent the uniqueness of a breast cancer diagnosis and journey.
The second annual ‘Breast Cancer Isn’t Just Pink’ campaign marks World Breast Cancer Awareness month. The campaign aims to explore the power of colour and its role in helping cancer patients and survivors communicate the impact of their diagnosis and recovery.
On average, 3,704 people are diagnosed with breast cancer each year in Ireland. Each breast cancer patient follows a unique journey from the moment of diagnosis. A personal treatment plan is prepared by their medical team and the impact of that plan on the patient, their family and friends, is unique.
The Marie Keating Foundation, supported by Roche Products (Ireland ) Ltd, started a movement last year; if every breast cancer diagnosis and journey is unique, why would breast cancer be just pink?
This year’s campaign is brought to life through a new partnership with Fleetwood Paints, who selected individual colours for four women impacted by breast cancer, in collaboration with renowned interior designer and colour specialist, Róisín Lafferty.
Róisín used her expertise to assign tailored colours to the journeys of these women who have come through or are living with breast cancer after listening to their stories. Róisín selected bespoke shades of blue, purple, green and grey and these women’s stories and experiences have been brought to life in this moving video.
The Foundation is encouraging breast cancer patients and survivors to find their own breast cancer colour by taking this simple quiz and to help raise awareness by sharing their colour on social media.
Breast cancer is the most common form of cancer amongst women in Ireland, with one in seven at risk of developing breast cancer in their lifetime. Every year, 724 people die from breast cancer in Ireland, this number includes both women and men.
The last 18 months of the Covid-19 pandemic have been particularly difficult for breast cancer patients, with most having to navigate emotional and difficult moments alone without the support of family and friends. As the country reopens, the Marie Keating Foundation is calling for increased investment from the government to deal with the ever-increasing demands on cancer services in Ireland which will ensure that patients, have access to the supports and services they need.
The Marie Keating Foundation proudly supports those impacted by cancer and provides a range of support and survivorship services. The Breast Cancer Isn’t Just Pink video, breast cancer information and links to the Foundation’s support groups for every stage of a breast cancer journey, can be found here: https://www.mariekeating.ie/notjustpink/.
