Ford is piloting a ‘secure and effective’ messaging system that sends updates directly to vehicles.
The brand claims this could help create smoother traffic ecosystems and safer, more sustainable cities.
For the pilot in Madrid, Ford is partnering with Alcobendas City Council, and tech companies Indigitall and RadMas to integrate Ford’s Sync 3 AppLink connectivity system with the City Council’s city app.
Now, city authorities there will be able to send real-time notifications – such as accidents, road closures, and congestion – specifically to Ford drivers in the vicinity.
Messages are geo-specific to ensure selected, relevant information is tailored to the specific vehicle location. That information appears on the vehicle screen to avoid potential smartphone distractions.
“This is another example of Ford’s strong commitment to connectivity as a tool for safer and more efficient mobility.
“Much of the intelligent infrastructure needed for a truly connected world is already in place today, and Ford vehicles already have the technology needed to design cities that prevent accidents or lost time due to traffic problems,” Jesús Alonso, president and CEO, Ford of Spain, stated.
