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The traditional pre–Salmon Festival warm-up, the annual Lady of the Moy competition, took place in the Great National Hotel Ballina, on Saturday night past, hosting a night of glitz and glamour that saw local lady, Cara Martin representing Connacht Distillery, claim the crown.

A return to the festival’s river roots, an extensive, exciting children’s programme and a nod to nostalgia, are just three of the highlights awaiting visitors to Ballina for the 54th Ballina Salmon Festival.

A Night at the Proms is another new event in this year’s Ballina Salmon Festival programme, and promises to be a unique and memorable occasion for the town. On Monday, July 8 at 8pm in the Great National Hotel, for one night, guests can expect a musical extravaganza that will awe and delight, as a number choirs of Ballina will unite in song to put on one magnificent performance.

With just five weeks to go, planning for Ballina Salmon Festival is well under way with a packed programme of family-friendly events confirmed for Mayo’s largest community festival. Now in its 53rd year, the 2017 festival runs for three additional days, from Sunday, July 9, to Sunday, July 16, and will bring the streets alive with street theatre, live music, food, heritage, sports, and exhibitions.