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85% of Irish seek workcations, research reveals

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Irish travellers are embracing a new era of exploration, driven by a desire for sun-soaked beach holidays, flexible workcations, and authentic experiences off the beaten path. New research from bunq, Europe’s second-largest neobank, highlights that 56% of Irish consumers prefer beach destinations, while a staggering 85% are eager to combine work and travel, reflecting a new growing trend toward work-life balance. The study also reveals a rising interest in unique and undiscovered destinations, as travellers seek more meaningful and personalised journeys.

 

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