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The iconic Wild Atlantic Way route will be a busy attraction this summer, and what better way to travel it than Bus Éireann’s extended 350 coastal service on an Open Road ticket.

Bus Éireann and the Royal Irish Academy (RIA) have launched a collaborative campaign to commemorate leading female participants in the 1916 Rising. The campaign features a specially wrapped double decker commuter bus, and posters illustrating the stories of six women who featured prominently in the Easter Rising, on 650 buses nationwide. Bus Éireann travel centres across the country, as well as bus bays, some bus shelters, and Busaras in Dublin, will also feature billboards and a short digital video for the campaign. The figures will be profiled on board buses in the regions where they are most associated, with Mayo native Kathleen Lynn the figurehead for the west of Ireland