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Entrepreneur and founder of Irish Business Intelligence Olwen Dawe has been named as one of the new ambassadors for the Towns of Excellence programme, which has been officially launched in the west of Ireland. Towns of Excellence is a national initiative which has been set up to research, recognise and reward towns and businesses for achieving excellence in a variety of business disciplines including customer service. The Towns of Excellence Institute is committed to helping raise the bar for business standards in businesses and towns throughout Ireland. The process for registering is as simple as logging on to www.townsofexcellence.com.