Search Results for 'promotional real estate literature'

The trouble with superlatives is that they become meaningless with overuse. Nowhere is this more evident than in estate agents’ parlance. How often does a reader’s lip curl slightly in amusement on reading the exaggerated claims attributed to your modest three bed semi in an estate of a couple of hundred virtually identical houses? The general rule of thumb is there cannot be too many flowing adjectives in any brochure or promotional real estate literature.

The trouble about superlatives is that they become meaningless with over-use. Nowhere is this more evident than in estate agents’ parlance. How often does a reader’s lip curl slightly in amusement on reading the exaggerated claims attributed to your modest three bedroom semi in an estate of a couple of hundred virtually identical houses? “Charming... splendid… superb… delightful… stylish…” — a general rule of thumb is there can’t be too many flowing adjectives in any brochure or promotional real estate literature.