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The web factor – optimising your business on the internet

There was a time when it was difficult for a small business to justify the need for a website. The World Wide Web was originally an ideal in sharing knowledge; however, business soon woke up to the opportunities. In today’s fast-paced, increasingly technological world, more online users of all ages are being targeted with advertising, while they themselves are using the web to search out information on goods and services before making purchasing decisions.

 

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