Search Results for 'online stockists'

Celebrities are the most powerful tool in the world of fashion. What they wear sells millions worth of stock for retailers every season. So when the singer-slash-actress puts her name to something, well there are only two words to describe the fallout -— “cha ching”. The celebrity endorsement and brand ambassador phenomenon has fast become the key to surviving the retail decline and affirms a label’s place in the eyes of the bright lights of showbusiness. Over the last number of years there has been a surge in collaborations, from guest designers in department stores to celebrities having a go at some sketching themselves, although I always question the level of involvement they have in this end of things. Then we have celebrities who present and judge fashion design television shows with the aim of broadening their career aspirations into fashion. For all the many ways that the world of the rich and famous infiltrates the fickle world of fashion, the results, more often than not, translate into the one thing that makes the world go round, and that’s hard cash.

Celebrities are the most powerful tool in the world of fashion. What they wear sells millions worth of stock for retailers every season. So when the singer-slash-actress puts her name to something, well there are only two words to describe the fallout -— “cha ching”. The celebrity endorsement and brand ambassador phenomenon has fast become the key to surviving the retail decline and affirms a label’s place in the eyes of the bright lights of showbusiness. Over the last number of years there has been a surge in collaborations, from guest designers in department stores to celebrities having a go at some sketching themselves, although I always question the level of involvement they have in this end of things. Then we have celebrities who present and judge fashion design television shows with the aim of broadening their career aspirations into fashion. For all the many ways that the world of the rich and famous infiltrates the fickle world of fashion, the results, more often than not, translate into the one thing that makes the world go round, and that’s hard cash.