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CBD brand Pureis®, founded by Loughrea woman Chanelle McCoy, has this week become the frist CBD product to gain a Positive Safety Assessment from the UK’s Food Standards Agency. This endorsement from the FSA Scientific Committee indicates that Pureis® Ultra Pure CBD has successfully fulfilled the rigorous criteria necessary to progress to the final stage of the Novel Food Licensing process.

For the uninitiated, cannabidiol or CBD as it is most commonly known, invokes images of individuals chilling out and getting 'high'. However, as Chanelle McCoy highlights, although CBD is derived from the cannabis plant, it does not produce a psychoactive effect, is not addictive, and does not cause a 'high'. The compound which is responsible for these side effects is called Tetrahydrocannabinol or THC.