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It would have been hard to live anywhere in Ireland this past week and not know that the National Ploughing Championships were taking place in Athy, Co Kildare. Several radio stations even moved their entire broadcasting base to Athy for the three days. Going to the ploughing is a bit like going to the oyster festival for many people, ie, the main attraction is no longer the centre of attention. Many people I met there this week had absolutely no intention of looking at any ploughing; most were there for a ‘day out’ with no agenda.