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Toyota kicks off 2024 as market leader

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Toyota has closed out the hugely competitive January passenger car sales period as the clear market leader with a share of 17.34%. This marks the fourth January in a row as Ireland’s best-selling car brand. 5,457 passenger cars were sold by Toyota, 1,665 more than the next best seller during January, and showing a 22.99% increase year on year. A continuing consumer demand for hybrid electric and electric vehicles is clear, making up 96.2% of all Toyota passenger cars sold in January.

 

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