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Arthur’s Day could be the salvation of us all yet

At 17.59 this evening, millions of easily-led paddies will raise a pint of the black stuff to the sky and participate in the greatest laughing yer way to the bank exercise that the field of marketing has ever seen. It is a good thing that the roar will be heard around the world as it will conceal the equally loud kerr-chink of the tills as millions are spent on pints as the country engages in the greatest encouragement of skulling pints before teatime. Yes, the streets of every town and village in Ireland will ring to the cheers of the pint holders at teatime this evening, just one week after the common noise was the tut-tutting about the pint-skulling exploits of An Taoiseach.

 

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