Search Results for 'advertising media'

The recently published ABC audit figures for Ireland's newspaper industry show a dramatic decline in the circulation of almost all 'paid for' newspapers, both local and national, with one Westmeath newspaper losing almost a fifth of its circulation in just one year.

The Galway Advertiser has maintained its position as the highest circulation local newspaper in the country at a time when recently published ABC audit figures for Ireland's newspaper industry show a dramatic decline in the circulation of almost all 'paid for' newspapers, both local and national.

In times of a downturn one of the easiest areas to cut is advertising. It is easy because managers can simply decide to make the cut and, unless they are tied into a contract, then do it. It’s not like trying to get a reduction in rent, which means negotiating with the landlord, or reducing overheads like phone or electricity bills which entails putting controls and systems in place. Advertising can be cut, just like that.

In times of a downturn one of the easiest areas to cut is advertising. It is easy because managers can simply decide to make the cut and, unless they are tied into a contract, then do it. It’s not like trying to get a reduction in rent, which means negotiating with the landlord, or reducing overheads like phone or electricity bills which entails putting controls and systems in place. Advertising can be cut, just like that.

In times of a downturn one of the easiest areas to cut is advertising. It is easy because managers can simply decide to make the cut and, unless they are tied into a contract, then do it. It’s not like trying to get a reduction in rent, which means negotiating with the landlord, or reducing overheads like phone or electricity bills which entails putting controls and systems in place. Advertising can be cut, just like that.