Search Results for 'advertising budget'

The month of February realised an important milestone for the community development company Ballinasloe Area Community Development clg which published the 60th edition of its free colour community magazine Ballinasloe Life.

It is so good to be able to get into the car and drive off somewhere, even a few miles, look at the River Shannon and think long thoughts.

“A flower is a weed with an advertising budget” says Rory Sutherland in his brilliant book ‘Alchemy: The Surprising Power of Ideas That Don’t Make Sense’. If you think about it, he’s absolutely right. What we call a weed is a plant just like any other, with a job to do – and the leaves, flowers and seeds to do it – but if it decides to grow where we don’t think it should, we call it a weed, and give it its marching orders. And all because it doesn’t have an advertising budget, basically: Its flowers and foliage are not considered suitable garden material, because the ‘budget’ didn’t run to eye-catching size, shape or colour.