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Toyota has been named as the greenest brand in the first ever Best Global Green Brands report published by Interbrand brand consultancy agency.

Toyota has been named as the greenest brand in the first best global green brands report published by Interbrand brand consultancy agency. The study takes into account publicly available information on a brand’s environmental performance coupled with the public’s perception of the brand’s environmental sustainability, or green image, to produce the report’s green performance score.