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Mac move is to stop trademark bullying says Supermacs’ chief

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In a significant move in the ongoing trademark dispute between Supermac’s and fast food giant McDonald’s, Supermac’s has asked the EU regulator to cancel the use of the Big Mac trademark registered by McDonald’s under certain classes. The request has been formally submitted to the European Union Intellectual Property Office (EUIPO) by Supermac’s which has asked that it take effect immediately on the basis that McDonald’s is engaged in trademark bullying.

 

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