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Ford has revealed the new Mustang Mach-E to the European public for the first time as the company launched a new ‘Go Electric’ experience that will help consumers across Europe make an informed transition to an electrified future.

Motivated by a strong social conscience and keen to rent, stream and share goods and services, the millennial generation’s revolutionary approach to spending is changing how companies, including carmakers, do business. And their fresh thinking is influencing the cars they want to drive in ways one might not expect.

Sales of SUVs have quadrupled in Europe since 2005 and are expected to keep rising, thanks to growing popularity with an unusually diverse group of buyers, according to a new survey.

The new Ford Edge is the third chapter in Ford's sport utility vehicle expansion plan for Europe and it debuted this week in European specification at the Frankfurt Motor show. It lines up alongside the enhanced Kuga and EcoSport.

Ford’s tough and smart new Ford Ranger pickup made its European debut at the Frankfurt Motor Show recently.