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The Advertising Standards Association (ASA) in the UK has hit out at the advertisement for Maltesers that tells consumers that Maltesers contain less than 11 kcals per sweet. This is not because it is factually wrong but more because it portrays Maltesers as a healthy low energy snack. A product can only be described as this if it contains less than 40 calories per 100g; Maltesers contain 505 per 100g. Mars, who manufacture Maltesers, claimed it was a factual reference to calories and did not suggest the sweets were low energy - decide for yourself!

Drawing inspiration from the Irish consumer’s love of biscuits, one of Ireland’s favourite biscuit brands, McVitie’s, is offering a chance to win €5,000 daily through a fun eight-week family campaign entitled ‘Bonkers about Biscuits’.