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I remember long ago in the mists of time, being stuck in a marketing class and being told about the power of subliminal advertising. How the ad with the sound of a can of cola being opened was sending a message to the brain to tell us that we wanted to quench our thirst there and then. How the colours in certain global brands stirred some desire in us, a desire undetected until it was pointed out.

REVERED US comic Louis CK’s Horace and Pete was a one-series webcast black comedy described as "Cheers on Prozac" and which won a Peabody Award. Written and directed by Louis CK, who also starred as bar-owner Horace, it featured such stellar supporting players as Steve Buscemi, Edie Falco, Alan Alda, and Jessica Lange.