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Fáilte Ireland have responded to a recent call for them to outline their future plans for the Hidden Heartlands brand by underlining their commitment to developing the region’s tourism push over the next decade.

Addressing the most recent sitting of the Athlone-Moate Municipal District, Cllr Frankie Keena called upon the council executive to invite a representative from Failte Ireland to address a future meeting and explain their short to medium term strategy for increasing the market share of tourists visiting Athlone and the wider Ireland’s Hidden Heartlands region.