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Going hybrid and offering the best of both real and virtual worlds, is one way that Irish retailers could boost sales and meet the changing needs of their diverse customer base. That’s the advice from leading digital agency FCDM. By combining their extensive e-commerce experience, which has seen them boost online sales for companies across Ireland, the UK, US and the Middle East, with their hands on team of digital marketing experts, the team at FCDM, hope to help medium sized Irish retailers adapt to the changing retail landscape.