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Brand Manager at Lucozade Sport, Pat Spillane, delivered an empowering opening talk to students during the formal launch of the Digital Speaker Series at TUS Athlone recently.

Digital marketing students attending the Technological University of the Shannon (TUS) have achieved gold status for ‘Digital Student of the Year’ for the third successive year at the Digital Media Awards (DMAs).

Digital marketing students at TUS are helping Irish businesses expand their digital footprint and increase their competitiveness through an innovative academia/industry live project.

Ireland’s digital economy is flourishing and with more and more brands and consumers moving online, demand for suitably qualified, competent digital marketing graduates is skyrocketing. Approximately 900,000 digital jobs across Europe are currently unfilled, meaning that digital marketing is one of the few sectors where demand for graduates still exceeds supply.