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Mayo woman Joanne Clarke was declared the winner of The Taste of Success on RTÉ One on Tuesday night scooping one of the biggest prizes in Irish television. In the dramatic finale of the eight-week programme, The Taste of Success viewers saw Joanne Clark, a 43-year-old single mum from Westport, Co Mayo, emerge victorious with her nutty brioche and butter pudding. She wins a prize worth €100,000 and her product is now available on the shelves of more than 140 Lidl Ireland stores nationwide. The victory marks a major turnaround in fortunes for Joanne Clark. During the final viewers heard how she has struggled financially in recent years with the bank repossessing her home. 

Brioche Café and Deli, a classic French coffee house and deli specialising in cured meats and mature cheese and of course a full breakfast menu and lunch deli counter, opened its doors to the awaiting public last Friday.