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New fashion and a new you — It’s all about street chic when it comes to Danish high street brand VERO MODA.

Born Clothing has been awarded the prestigious Best of Galway Fashion Outlet, fighting off stiff competition from other renowned fashion stores. To celebrate this accolade and to show appreciation to its customers, Born is offering up to 50 per cent off from Thursday to Sunday, April 18 to 21. This promotion is running across all Born stores, including their Athlone store.

Born Clothing has been awarded the prestigious Best of Galway Fashion Outlet in this year’s awards, fighting off stiff competition from other renowned fashion stores. To celebrate this accolade and to show appreciation to its customers, Born is offering up to 50 per cent off its stock from Thursday, April 18 until Sunday, April 21.

Everything is blooming in 2013. The floral print finds a romantic revival this spring and takes on a whole new lease of life.

Put a spring in your step at BORN Clothing this season where we are running an amazing offer of double student discount (20 per cent off full price stock) from Friday February 1 to Sunday February 17 to all students with a valid student ID card. This is the perfect opportunity for all you students to treat yourself to a few new wardrobe essentials to see you into the spring.

Despite the dark nights and the cold, crisp, weather, winter fashion needs not be dull and dreary. Although blacks, greys, and burgundys are your staple colours for the season you can always inject that much needed bit of life and colour into your wardrobe with a simple printed blouse or a vibrant printed scarf.

This week at Born Clothing we are having a massive promotion in the Vero Moda department. We are offering a jaw dropping deal of buy one get the second 50 per cent off. This is inclusive of our brand new autumn/winter collection.

It is time to prep your ever expanding wardrobe for the crisp weather this autumn. First on my list of must haves for A/W 2012 are those scrumptious slightly sheer knits that are so versatile and easy to wear. The sheer knit is perfect for layering — team with an oversized tank and funky printed scarf (available at Born Clothing for only €16.95), perfect for that laid back college look. Why wear one amazing piece when you can mix it up, contrast colour and texture for that quirky edge?

MANY YEARS ago the late lamented publisher Steve McDonagh stated that it was something of a lottery to have a book publisher in Ireland and that too many good books never saw the light of day while too many bad ones did.

This Saturday night Karma Club, Athlone has teamed up with Vero Moda and Jack n Jones for their label junkie event.