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There is a jam packed programme of events lined up in Ballina for the 2014 Frosty Salmon Festival, which launches tomorrow (Saturday) and runs until Tuesday December 23.

The Wild Atlantic Way, a host of new festivals and events, and an ever growing cooperative community spirit, have all played a role in boosting visitor numbers to Ballina by a significant 12 per cent in the first nine months of the year.

Celebrations are in full swing in Ballina to mark the bicentenary of composer William Vincent Wallace who has been described as the rock star of his day with many compositions to his name, including the 1850s smash hits ‘Maritana’ and ‘Lurline’.

What has been described as ‘an exciting 10 days of rediscovery’ will be unveiled in Ballina from September 6 to 16 with the presentation of the Wallace Bicentenary Celebrations in the town.

Manchester's newly formed Manchester-Mayo Tourism and Business group have joined forces with tourism groups in and around Ballina to stage a special festival for the 2013 Gathering project called the 'Mayo-North Gathering'. The proposed festival was launched in Attymass at the Father Peyton Centre yesterday (Thursday). It will be part of the Manchester-Mayo Gathering which will have festival hubs in Ballina and Attymass, but it is hoped that other parishes and surrounding towns will get involved in the initiative which hopes to boost tourism all over the north Mayo area.