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Know your audience, understand your data, and take advantage of the immediacy and engagement of video as a marketing tool were among the main messages at the second annual OMiG Digital Summit, which took place in the city last week.

This afternoon (Thursday) will see Galway’s biggest marketing event get under way in the Radisson Blu Hotel. Online Marketing in Galway’s Digital Summit is bringing experts from the fields of content marketing, analytics, and social media marketing to the city for an evening of insights and information.