If you are starting up or running a small business, the Kilkenny County Enterprise Board is running free taster sessions which provide a short introduction to some of their 2011 Training Programmes. A taster session will help you decide if the course is for you.
The session will provide you with some helpful business tips and information, allow you to gain insight from others and build a network of valuable business relationships.
In tough economic times, doing more for less is an integral part of any smart marketing plan. Now more than ever it is important to learn how to take advantage of free and inexpensive marketing opportunities. So go along to a free taster session to learn more about:
Spending smarter
If you have to tighten up on spending, choose your marketing efforts carefully — don't haemorrhage cash on initiatives that don’t fly. Learn about quirky and cost effective marketing campaigns that could work for your small business.
Repackaging products & services
Assess the current demand for your products and services. Prune weaker offerings from your product portfolio and learn to differentiate your offering by stressing what consumers are placing importance upon — quality, durability, safety, performance and value.
Adjusting pricing
Consumers are shopping around more than ever for the best deals available. Decide whether to price more aggressively or to package your product or service so as to offer greater perceived added value.
Word-of-mouth advertising
It has often been said that there is no better form of advertising than word-of-mouth. Learn how to initiate and encourage positive word-of-mouth so that people hear about you, your products and services – after all, it’s a free advertising medium!
Getting out of the workplace!
It is tempting to sit at your desk and try to work it all out but sometimes you just need to go out, shake some hands and do some talking to build awareness and ultimately generate sales for your business.
For more tips and more details on how to develop a cost effective marketing campaign simply book your place at the forthcoming free taster session today! Date: Thursday 14th April 14 time: 12.30pm — 2pm |Venue: Newpark Hotel, Kilkenny.
To book contact Brian today on (056 ) 7752662 or mail enquiries@kceb.ie or enrol online at www.kceb.ie
