Aspect Hotels, a new mid-market 3 star franchise brand, has been launched this week and one of the two new hotels is located in Kilkenny.
The Irish-owned and operated franchise brand has been developed by PREM Group in response to the changing landscape of the hotel industry in Ireland.
The new brand offers independent hotel owners flexible contracts with competitively priced fees coupled with the operational, sales and marketing support of PREM Group, one of Ireland’s most experienced hotel operators.
Two Aspect Hotels were unveiled on Wednesday at Park West in Dublin and Kilkenny along with plans to expand the brand to 10 hotels in cities and towns across Ireland by the end of 2012.
The Kilkenny Aspect Hotel is located where the old Day Hotel was on the Ring Road on the outskirts of the city.
According to Joanna Doyle, franchise development manager, Aspect Hotels is an Irish brand for an Irish market.
“It recognises the challenges and opportunities of today’s hotel environment as well as franchisees’ expressed need for a greater input into the marketing of their own business. For business and leisure guests, the Aspect Hotel brand represents competitively priced full service hotels, each with its own unique style and character,” she said.
Aspect Hotels will be supported by an extensive marketing programme that will be rolled out over the coming months. It will focus strongly on digital marketing and include a new website for each hotel, a loyalty reward scheme as well as social media activity.
For further details on Aspect Hotels and franchise opportunities, visit www.aspecthotels.com
