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Peugeot has unveiled its new 508 range, and it says that it is a clear illustration of the brand’s move upmarket. Building on the already elegant styling and the absolute quality of the existing models, the new 508 saloon, SW and RXH diesel hybrid models benefit from new equipment, new exterior and interior styling and the latest economical Euro 6 engines.

Peugeot’s new 3008 Hybrid4 is the world’s first full diesel electric hybrid. And it will be launched here in Ireland in December, targeting January 2012 sales.

Peugeot’s new 508 has just gone on sale here, replacing their dated 407. This all-new range combines a strong design presence with flattering and unpretentious good looks. This is perfectly attuned to the brand’s new style lines. It is also well-equipped, and with prices starting from €24,850 ex-works (exclude delivery and related charges) for the 1.6 HDi 112 bhp Access model, it will turn heads in more ways than one.

Peugeot’s new 508 is now on sale here, replacing the dated 407.

Peugeot will have a new replacement here in April for the 407, and it is set to be big seller here. The new Peugeot 508 certainly has a stylish front to attract the attention of both fleet and private family car buyers. It is dynamic and well-equipped with prices starting from €24,850 ex-works.

Peugeot will have a new replacement here in April for the 407, and it is set to be big seller here. The new Peugeot 508 certainly has a stylish front to attract the attention of both fleet and private family car buyers. It is dynamic and well-equipped with prices starting from €24,850 ex-works.

Peugeot started the year with two special edition announcements. The Peugeot 207 Envy 1.4, 95bhp petrol five door slots into Band B road tax. Standard equipment includes bluetooth, six airbags, alloy wheels, front fogs, aircon, leather steering wheel, and remote audio controls.

Peugeot started the year with two special edition announcements. The Peugeot 207 Envy 1.4, 95 bhp petrol 5dr slots in to Band B road tax. Standard equipment includes bluetooth, 6 airbags, alloy wheels, front fogs, aircon, leather steering wheel, and remote audio controls.

Peugeot has unwrapped the first official photographs of its new 508 saloon and SW models, ahead of their international unveiling at this October's Paris Motor Show.

Peugeot has unwrapped the first official photographs of its new 508 saloon and SW models, ahead of their international unveiling at this October's Paris Motor Show. The Peugeot 508 range combines strong design and good looks with award-winning engines, class-leading driveability, high levels of quality and safety to offer a large, comfortable family saloon.