Coca-Cola’s Designated Driver initiative was launched in Galway this week, ahead of the 2021 festive season.
The campaign is to encourage people to take precautions getting to and from festivities, whether by appointing a designated driver, or by making other arrangements.
Drivers can avail two free soft drinks or water from the Coca-Cola HBC range throughout December, at participating venues throughout Ireland. The brand will also reward designated drivers by providing free parking spots at Q-Park in Eyre Square. Designated drivers simply need to present themselves to security hubs at the Q-Park stations to benefit from parking free-of-charge when on a night out.
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The campaign has been welcomed by Minister of State at the Department of Transport, Hildegarde Naughton.
“I would like to thank Coca-Cola, the Road Safety Authority, Drinkaware, and all industry bodies for their contribution,” she said, “and for celebrating and rewarding those designated drivers who play a selfless role in keeping roads safe at Christmas time and around the year.”
